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How GroundScore works, in plain words
GroundScore shows agencies what AI answers say about their clients. Each check asks the buyer questions a client's customers ask, on ChatGPT, Perplexity, Claude, Gemini, AI Overviews and Grok, and records who every answer names and which sites it links. The Plan shows where a client stands and the one next step, Work holds the work, and the client report shows the month to your client.
From Clients, choose Add a client. Three steps: the client's website, the market they sell in, then the first check. GroundScore reads the site as part of it, so the Plan can say what AI crawlers can and cannot read.
Named means the answer wrote the client's name (or its website) in its text. Linked means the answer linked the client's site. An answer can link the site without naming the client: the link is real, but a reader of the answer would not see the client recommended. Every count on the Plan, Questions, Work and the client report uses these two words the same way, for the client and for competitors alike.
A check asks the client's buyer questions on each engine and saves every answer. For each question you see, per engine, whether the answer named the client, linked its site, or answered without it, plus the businesses it named instead and the sites it linked. Questions keeps every saved answer, word for word. Each client is checked every week, and after every check GroundScore searches Reddit and Quora for threads that ask the same questions.
"What moved" compares a check with the one before it, on the questions asked the same way both times and on the same engines. A question that was reworded, added or dropped is listed apart, so a change in the questions is never read as a change in what AI says.
AI crawlers read a page's HTML and do not run JavaScript. When most of a site's text only appears after JavaScript runs, the crawlers see almost none of it, and the Plan says how many words they got. The fix is server-side rendering or pre-rendering; until then, little else on the site can help.
Some answers describe a different company with a similar name, or place the client in the wrong city. Once you confirm the client's city and country, GroundScore shows which engines got it wrong and builds the fix from the facts you confirmed: the structured data, a meta description and an About line.
The Plan is one client at a glance: where they stand (one square per buyer question, Q1 onward, in a fixed place), the one next step, and what moved since the last check. When the client is not fully set up, a short checklist sits at the top. A wrong identity or a site AI crawlers cannot read comes first, because it undercuts every other move.
Work opens on the Checklist: what is done and what is left for the client, grouped by where the work happens. Tick a task when it's done and it moves to Done with its date; the next site read or check confirms it, or puts it back. Its tabs hold the rest: Pages (the fixes on the client's own site and every page GroundScore read), Drafts (the pages being written), Listings (the directories AI links to, and the listings you order) and Discussions (Reddit and Quora threads to join, and the sites AI links to).
Open a question's work item and choose Draft. GroundScore first asks what kind of piece to write and which page it is for, then writes it from what the engines answer today and the client facts you saved. You review it in the editor, then publish it yourself, or send it to WordPress where delivery is set up. A later check shows whether the engines name the client for that question.
Things the latest site read found on the client's own pages, such as missing structured data or a missing meta description, most important first. They sit at the top of Work's Pages tab. Each opens its tool, which prepares the change to copy or, with WordPress connected, to push.
The month's story: where the client stands, what you did, what moved, what AI says about them (quotes you pick), head to head against their competitors, and next month. You review it in Report and approve it; the approved version is kept exactly as approved.
Yes, in "Before you send": a note to the client, which sections to show, and up to three quotes. A quote that does not link the client's own site is marked for you to check, because a sentence can be about another company with the same name.
In Agency settings, under Brand: your agency name, logo and accent color, which appear on client reports. You can also choose a subdomain for the address your clients use.
Yes. Open the client's Settings and invite them under Client access. An invited client sees their own Plan, Questions, Work and reports, read only, with your branding. They never see your saved pitches or other clients.
Grow is where you win new clients. Check a prospect runs one check on a business you want to pitch: what the AI engines say about it, what their crawlers can read, and which sites they link to instead. Each report lands in your Prospects list; open it to copy the link you send. Grow also holds the website widget. It's available on Agency plans.
Open Grow, enter the business's website under Check a prospect, and confirm. Before you confirm, the card says whether the check uses one of your included checks for the month or what it costs. When the check finishes, the report appears under Prospects; open it to copy the link you send.
Grow → Website widget gives you a lead check for your own website. A visitor enters their site and sees a short AI visibility check, and each one appears on the widget page as a lead. Set the widget's name, logo, accent color and the email that hears about each lead, then copy the code onto your site.
New customers can choose Business ($199 per month: one monitored business site) or Agency ($499 per month: three monitored client sites included, then $149 per month for each additional active site). Both start with a 14-day trial: a card is required at checkout, you pay $0 today, the exact charge date is shown at checkout and in Billing, and canceling before then means you are not charged. Existing customers keep their current plan, price, and billing exactly as they are.
Go to Billing. Upgrades take effect immediately with prorated billing. Downgrades are scheduled to take effect at the end of your current billing period; you keep full access until then. On the current Business and Agency plans there is no self-serve plan switch yet; contact support and we will handle the change for you. Existing customers on earlier plans keep the behavior described above.
Go to Billing and click 'Cancel Plan'. You can choose to pause your subscription for a month instead of canceling. If you cancel, you lose access to all GroundScore features. Your data is preserved for 90 days.
Go to Agency settings, under Brand, to change your agency name, logo URL and accent color. The logo must be an HTTPS address. The accent color is a six-digit hex value and appears on the client reports you share.
Yes. In Agency settings, under Your data, choose Download account data for a JSON file with your account profile, client websites, tracked competitors and billing events. AI answers, content drafts and detailed site-read results are not included.
In Agency settings, under Your data, choose Delete account and type your email to confirm. It cancels your subscription and then permanently deletes the account and its data. This cannot be undone. Stripe may keep its own records.